Have you been
thinking that the monopolization of just about every industry in
America is somehow inherently wrong?
Are you tired
of voluntarily financially supporting the oligarchy?
Have you
decided to support small (even mom and pop) businesses?
But there's one big issue
holding you back; you're caught up in the machine? You know who the
big companies are, because they spend millions on advertising. And
you know that some of those small businesses are small because
they're lousy. So, you spend your money with the big mediocre
companies because you don't want to deal with the bad ones. In time,
most everyone herds to the big companies. And eventually, there are
no small companies left to do business with. We have to face the
reality that we are a part of the problem.
At least for some
industries, it doesn't have to be that way. The service and travel
industries still have small and mom and pop businesses. All you have
to do is figure out whom to do business with.
Enter “yelp.com”
...I know. What a strange
name for a website that ultimately could help us save capitalism.
Of course, the answer to
our problem is both simple and complicated. If we don't want to
support big remotely owned companies that siphon off our local
economy, all we have to do is support local businesses. But which
ones?
In a nutshell, Yelp
is a referral system. We submit the reviews. We share our knowledge
of local businesses. If the big business chains stand out, and are
far better than the local businesses; the reviewers will tell you.
But much of the time, at least one local business is
the best.
When we travel, the point
is to get out. So, why go to the same old place in a different
location? For example; here in Ely there is a McDonald's. It gets
tons of business from travelers, who are too scared to take a chance
on local mom and pop restaurants. But with Yelp, travelers can
check to see the reviews of the local non-corporate
food. One of the highest rated restaurants here is the Twin Wok
(locally owned and operated by authentic orientals). Twin Wok is
almost across the street from McDonald's. So it isn't out of the way.
And they serve a lunch buffet, which is even faster than fast food.
But until travelers had
Yelp, they didn't know.
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